UNILEVER
Background
We were challenged to make the Unilever brand Rexona (Sure) appeal more social first and fit for format and to grow their presence within the football community and amplify their passion partnerships with football clubs Chelsea and Man City.
Tapping into social practises to drive brand recognition by connecting with key audiences in a more engaging level, landing their brand messaging (Bring The Heat) and began to built a Creator team of Movement-focused creator network.
We helped developed the social strategy which would be the umbrella for all of our ideas, focusing on movement, community and social first practices.
Brand Messaging
Bring The heat
The Impact
Instagram Performance
7.53M Organic Views across 58 Assets (Talent & Creator)
8 Creators worked with
6 Talent Access Shoots
1 Rexona Mini Mic
Client
Rexona
CHLOE KELLY (AMBASSADOR)
CHELSEA FC
Talent
Conor Gallagher, Nomi Madueke, Carney Chukwuemeka
Creators
Moses Duckrell & Dominic Short
MAN CITY
Talent
Esme Morgan, Steph Houghton, Kerstin Casparij, Demi Stokes, Khiara Keating & Laura Coombs, Julián Álvarez, Kyle Walker& Mateo Kovačić.
Creators
Ryhanna Parara & Tom McGowan
REACTIVE POST
Rexona, as a partner of both Manchester City and Chelsea, has a prime opportunity to amplify its brand message, "Bring the Heat," by aligning with the high-stakes excitement of upcoming big games involving these clubs. This collaboration allows Rexona to ignite fan passion, fueling anticipation and engagement around these matches.
