Visa POTM

In the summer of 2023, we helped VISA to reimagine its Player Of The Match mechanic and developed a campaign that leverages its rights before and after the games, to drive awareness of its association with the tournament, generate conversation, and champion its Team Visa talent who were performing well throughout the tournament.

From this, we created the concept of the POTM Selfie giving players a chance to own their moment, provided a detailed guide of interview questions for post-match interviews and developed a first-of-its-kind stats round-up of VISA athletes and their performance throughout the tournament.