Background

Monster Kickabout 2023 programme is a nationwide initiative that encourages teachers to sign-up their primary school to receive in-class resources and free equipment pledged by Sports Direct and Nike. 

This was the third edition of Monster Kickabout, and we were tasked with ensuring the campaign was expanded and extended to be the most successful to date. This meant increasing the programme from a one week event to four which resulted in more equipment giveaways, more lesson plans and more resources. 

Creative Platform

The creative platform, You’ll Grow Into It which provided the overarching campaign theme of encouraging kids to grow into their heroes by falling in love with football through playing with enjoyment just as their favourite players did when they were their age.  

The Impact

The Result, we went from 1800 signed up schools last year to 4652 this time round. 

Instagram Performance

1.5M video views

1.59M impressions

21,051 Engagement

221,854 Average Reach

PR

44 Million Reached