Budweiser Newsroom
Budweisers' goal was to be the most talked about brand during the FIFA World Cup 2022. So they created a newsroom for planned and reactive assets going out within 16 hours. Every. Single. Day.
Our role in the newsroom was creative/designer on call for creative approval of the content. Acting as brand guardians on behalf of Budweiser. Alongside the amazing team in the newsroom, we churned great content from morning to night and our first FIFA World Cup at COPA90 was definitely one to remember.
Client
Budweiser Global
We designed the voting CTA for IG stories and Twitter posts for the fans of the world cup to vote for their Player of the Match.
The player would then have their photo taken by Polaroid. In which the designers in the newsroom would place them into a template to then be sent out to markets.
64 Polaroids in total
A 15s cut down interview with the Player of the Match
Social engagement posts like these stamp card and content from fan watch parties
Just before the World Cup began FIFA a released heartbreaking statement for Budweiser that they were no longer being sold in stadiums
So Budweiser used this in their favour by creating the campaign #BringHomeTheBud, to get fans to engage with the brand off the back of a major disappointment.
A proactive asset to get football fans hyped and excited by asking the players, are you going to #BringHomeTheBud
A social visual tongue-in-cheek asset to get engagement on Bud channels to show the shipping of beer to the winning country.
