Sports Slam
Sports Direct launched Sports Slam, a school initiative aiming to aid the discovery of sports for Key Stage 2 kids (aged 9 and 11).
The initiative was built on the insight of unlocking and equalising the playing field of the sport by exposing them to different sports.
Partnering with the children’s charity Youths Sports Trust, Sports Direct provided the equipment, framework and lesson plans, and the teachers would run the event, Sports Slam Week that ran as part of National Youth Sports Week from the 19th - 25th June 2023.
Creative Platform, we put kids in charge of teaching top-tier talent how to play a variety of sports — engineering thumb-stopping content to promote Sport Slam and National School Sports Week.
Client
Sports Direct in partnership with:
Adidas, Everlast, Nike, Puma and Under Amour
Hero Film
Lesson Plans
We worked with a physical education specialist to develop and design the lesson plans for each sport that went out to over 3,500 schools across the UK and Ireland.
Stills from set
Our top tier talent James Haskel (retired rugby player), Natasha Jonas (boxer), Lina Nelson (Team GB athlete), Nethaneel Mitchell-Blake (Team GB athlete) enjoying the chaos!
