The brief was to create a social concept that showcased the key attributes of the New Balance Furon through 3 football creators.

The fastest strike of a football recorded in a competitive match is an incredible 210.8 KM/H… 

We’ll challenge content creators in the UK, Spain, and Japan to get as close as they can to the 210.8 KM/H strike - engineering a fun challenge inspired by a true football insight. 

This challenge will put the striking ability of the Furon’s at the heart of the content in a fun and authentic way that’s ownable for New Balance.